Joe Hummel

Chief Executive Officer


Joe’s Path to Twin Peaks

Joe Hummel is the Chief Executive Officer of Twin Peaks, and brings to the concept his wide-ranging experience in all facets of the restaurant business over the past 30+ years. Joe began in distribution and purchasing, and worked his way to become the EVP of Operations and Purchasing at Hooters of America, before joining La Cima Restaurants, LLC as Chief Operating Officer. La Cima Restaurants, LLC is the largest franchisee of Twin Peaks Restaurants. Joe eventually took the reins as CEO of Twin Peaks in October 2016 and relocated to the Dallas headquarters in July 2017. Joe holds a Bachelor of Science degree in in Business Administration from Clemson University.

When asked what makes Twin Peaks a unique franchise opportunity, Joe remarked, “We provide all of our operators with really intuitive and insightful tools that set them up for success right away. It’s not sink or swim here. Their success is our success.”

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